执行主席兼首席执行官
Joe是B2BE的执行主席兼首席执行官。他于1998年在澳大利亚创立了该公司。在20年的时间里，他成功地将公司发展成为一个全球性组织，在亚洲、澳新、欧洲和美洲都设有办事处。今天，B2BE是澳大利亚和新西兰的第一大市场领导者。
Joe拥有莫纳什大学计算机科学专业的荣誉理学士学位。
首席运营官-亚洲和澳新地区
作为亚洲和澳新地区首席运营官，Daniel负责亚太地区所有B2BE产品的销售和交付。
Daniel于2012年加入B2BE。他監督了許多EDI實施項目，也推動了一些新項目，比如為一家大型國際電動工具製造商開發保修和信用門戶。
在B2BE工作之前，Daniel在许多国家工作过，包括新西兰、马来西亚、巴西、中国、印度尼西亚和澳大利亚。
丹尼尔的职业生涯是从财务开始的，然后转到下游木材加工的业务重点岗位。
Daniel能够利用他在流程、财务和供应链方面的混合经验和知识来帮助B2BE澳大利亚公司的客户。
丹尼尔拥有莫纳什大学（墨尔本）的经济学学士学位，主修会计和计算机科学。
当不在办公室时，丹尼尔会 "尽可能地打高尔夫"。
首席运营官 - 欧洲
在担任首席运营官期间，Joe负责所有B2BE产品在欧洲和北美的销售和交付。
Joe最初于2015年加入B2BE，担任英国的总经理，直接与当地客户合作，交付EDI和财务工作流程项目。此后，他在欧洲和北美承担了类似的职责，现在仍然可以看到他与客户和潜在客户合作，改造财务和供应链流程。
Joe在提供文件管理、交易处理和财务工作流程解决方案方面拥有超过12年的经验，他在帮助B2BE客户实现保持精简和竞争力所需的业务流程转型方面拥有丰富的经验和热情。
乔在英国工作，当他不在办公室时，可以发现他支持他心爱的格洛斯特橄榄球。
首席技术官
在他25年多的IT行业生涯中，Jeff担任过许多角色，包括：软件开发经理、技术经理和解决方案架构师。 他职业生涯的大部分时间都在为IT解决方案供应商工作，专门提供基于SaaS的EDI和流程自动化解决方案和系统。
Jeff于2012年加入B2BE，当时B2BE收购了新西兰领先的EDI供应商。 2019年，他被任命为首席技术官，负责监督全球解决方案开发团队，以及内部和外部系统与托管团队。 在B2BE获得ISO 27001认证的过程中，Jeff是一个强有力的支持者，他专注于信息安全和数据隐私，Jeff在这方面的经验非常宝贵。
杰夫居住在新西兰的奥克兰，不工作的时候热衷于赛车运动并为全黑队加油。
Chief Operation Officer
Chee Yin, as the Chief Operating Officer (COO) of B2BE, is responsible for overseeing project delivery and supporting B2BE’s products and solutions.
He initially joined B2BE as a Technical Manager and advanced through various roles within the organization, including General Manager of Shared Services, General Manager of Service Delivery, and Chief Information Officer. During his tenure from 2007 to 2017, he led and managed B2BE’s IT infrastructure and multiple business functions, including shared service offices, the software development team, customer support, and consultancy.
Before rejoining B2BE in 2021 as Chief Innovation Officer—tasked with exploring business models in the Fintech space—he served as Group Chief Information Officer for MNRB Group. In this role, he provided strategic vision and leadership in developing and implementing IT initiatives for the Group, which comprises leading wholesale providers of reinsurance, retakaful, and two takaful operators.
Chief Financial Officer
Gary joined B2BE in 2007 as a Finance Manager at the PJ office in Malaysia. In January 2025, he was promoted to Chief Financial Officer (CFO), overseeing the full spectrum of finance, administration, contract management, and compliance across B2BE Group’s international operations. His key responsibilities include regulatory compliance, budgeting, cash flow management, financial planning, and strategic analysis.
Gary played a pivotal role in the successful acquisitions of ECN Group in New Zealand and SPFI in the Netherlands, contributing to B2BE’s global expansion.
He holds a Bachelor of Business, majoring in Accounting, from Swinburne University of Technology (Melbourne). After three years of professional experience in Malaysia, he earned memberships with CPA Australia and the Malaysian Institute of Accountants (MIA).
Before joining B2BE, Gary gained extensive financial expertise as an auditor at a Big Four firm and held roles as a Costing Executive, Accountant, and Finance Manager in various corporate sectors in Malaysia. His diverse experience enables him to drive financial efficiency, compliance, and strategic growth within B2BE.
